Check out a great article from Marketing profs explaining best practices for tweeting:
“Building a brand through social strategies doesn’t happen overnight,” writes Maria Pergolino at Marketo’s blog, “it requires a sustained commitment using effective strategies for engagement and relationship building.” Even as Twitter celebrates its fifth anniversary, however, many businesses still get it wrong.
Here are a few of Pergolino’s tips for getting it right:
- When you see a tweet that your followers will appreciate, hit the retweet button. Retweeting is a win-win-win strategy that shares relevant content, shows respect to the author of the tweet and gives him/her exposure throughout your network.